Pancake
Go-to-market plays an agent can run through one MCP connection.
Pancake is go-to-market software for an agent you already use. The site says it reads a website into a “GTM Brain” (who buys, what to say, where to look) and turns one idea into a Play that keeps searching. The connection guide lists Claude, Claude Code, ChatGPT, and Codex on one MCP server at https://app.pancake.ai/api/mcp. Sign-in is in the browser. The same guide says Cursor cannot connect yet.
On the pricing page, checked October 20, 2026, self-serve is $99 per month per workspace, billed monthly, with 60,000 credits. The page’s own estimate for that level is about 120 to 600 qualified leads a month, and it says a narrow audience costs more. White-glove service is $3,000 per month with a 3-month initial commitment. A 7-day trial with 15,000 credits starts after a card is added. Cancel before it ends and the FAQ says you pay nothing.
You approve each lead before mail goes out. Pancake sends from your account, and a reply stops the sequence. HubSpot is the CRM already in this directory. Pancake is not a contact database you browse by hand. It is a credit-metered search plus outreach, run from an agent.
Pros
- Self-serve publishes a monthly workspace price
- The same workspace is reachable from Claude, Claude Code, ChatGPT, or Codex
- The guide says outreach waits until you approve the lead
Cons
- The trial asks for a card, and the lasting plan starts at $99 a month
- Lead search spends credits, and searches pause when credits run out
- The connection guide says Cursor cannot connect yet
More in CRM
Questions
What is Pancake?
Pancake builds a go-to-market Brain from a website and runs Plays that find leads. Self-serve is $99 per month per workspace. You approve a lead before mail goes out.
How much does Pancake cost?
Pancake is listed as paid. A starting price is not confirmed. Paid plans from $99/month per workspace, billed monthly. Those figures were checked on October 20, 2026.
What alternatives does StackFinds list for Pancake?
StackFinds does not list an alternative for Pancake yet.
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